Logotypes, collateral, and supporting graphics for the UO Café located in the Herald Square store in NYC. Created in collaboration with Ian Rousey. Art Direction: Dan Kent & Matt Owen.
![](https://lilaburns.com/work/wp-content/uploads/2018/05/UO-Cafe-22.jpg)
![](https://lilaburns.com/work/wp-content/uploads/2018/05/UO-Cafe-20.jpg)
![](https://lilaburns.com/work/wp-content/uploads/2018/05/UO-Cafe-9.jpg)
![](https://lilaburns.com/work/wp-content/uploads/2018/05/UO-Cafe-Bag-7.jpg)
![](https://lilaburns.com/work/wp-content/uploads/2018/05/UO-Cafe-6.jpg)
![](https://lilaburns.com/work/wp-content/uploads/2018/05/UO-Cafe-14.jpg)
![](https://lilaburns.com/work/wp-content/uploads/2018/05/UO-Cafe-Bag-2.jpg)
Logotypes, collateral, and supporting graphics for the UO Café located in the Herald Square store in NYC. Created in collaboration with Ian Rousey. Art Direction: Dan Kent & Matt Owen.